Your average cat video? 15 million views. Your average financial literacy video? About 12 views. Is it any wonder why?
Besides the basic adorableness of cats, most financial education content we’ve seen is, let’s be frank, pretty dull. It’s often dated. Difficult to understand. Or skewed to try and sell you something. It’s no wonder people aren’t motivated to watch or read this stuff.
It’s a pity, because the subjects of money and entrepreneurship are, by their very nature, fascinating. Full of drama and humor and rich in rewards. Our individual relationship to money is fundamental to who we are as a person; it ties in to our very survival. This is a subject that should never be dull.
We believe that learning about money can be compelling, funny, interesting, exciting, dramatic…all the things you’d expect from the best of programming. It’s information that should be easy to find and access, timely, relevant, easy to digest, and completely trustworthy. It can be created in ways that are interesting and entertaining to a five-year old or an eighty-year old. And it can be so good, viewers won’t even realize they’re learning.
That’s our goal. We’re going to present financial education material in a way that’s rarely, if ever, been done before, and we’re going to target it very specifically so everyone will be able to quickly find great information that is relevant to their situation.
To our knowledge, the words “financial literacy video” and “hilarious” have never been used in the same sentence, at least without the adjoining word, “not”. We intend to change all that.
It’s a simple premise: You can’t bore people into being smart about money.
Let’s see what happens when learning is even more fun than watching a cat fall off a couch.
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