The Problem


Our foundation was created to tackle one of the most pervasive problems facing our country today. Financial incompetence. Case in point: Two-thirds of Americans are unable to pass a basic financial literacy test (FINRA, 2016). Tens of millions of Americans are in serious debt, and the issue looms as an ominous threat to our nation’s financial future.

Our Goal


Our work won’t be finished until financial competence is as commonplace as reading.

Join the Solution


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About the Foundation


We believe financial competence empowers individuals to do great things for themselves, their communities and the world. Our mission is to make financial competence a reality for everyone and to promote entrepreneurship to inspire individual achievement. We believe these goals are complementary and essential to the dream of financial freedom for all Americans.

But how to begin to solve such a challenging problem?

Over the years, the Foundation’s founders, Cary and Will, had seen the power of entertainment to move hearts and minds, and to capture a busy, distracted audience who might otherwise never pay attention. So when they set out to attack the problem, they decided to do it in a way that sparks the imagination and connects with the individual. Through the power of entertainment and storytelling.

Our Goals


We believe the American Dream is attainable by all, and its attainment is rooted in financial competence. Our goal is to motivate people to attain the financial skills they need to better manage their lives and their businesses.

The Foundation and our many generous partner organizations hope to raise awareness, inspire engagement, and motivate action in a number of ways.

Ignite a Movement

Ignite a national movement amongst millennials to make financial competency a vital part of their lives, thus empowering them to be able to make decisions which will allow them to lead a life of maximum choice, security and freedom.

Inspire Entrepreneurship

Inspire entrepreneurship and help provide the information and tools entrepreneurs need to build confidence and succeed.

Make Learning Fun, Trustworthy and Available to All

Make it easy for people to find great, digestible, understandable, relevant and trustworthy information, and fast.

Our Team



We believe that through the power of storytelling, entertainment and play, we’ll be able to capture attention, get people engaged and motivate them to learn, take action and make positive changes in their lives. To do so, we’ve assembled a team from some of the most-respected entertainment and technology companies in the world, including Disney, Dreamworks, Apple, MGM/UA, Electronic Arts and the BBC.

"An investment in knowledge pays the best interest."— Benjamin Franklin

Because everyone deserves financial freedom.


Will and Cary Singleton founded the Singleton Foundation for Financial Literacy and Entrepreneurship for two reasons: to create a viable means to combat the dire problem of financial illiteracy in our society; and to promote entrepreneurship as a way to inspire individual achievement. These goals are complementary and essential to our dream of financial freedom for all Americans.

The high percentage of US citizens with significant student debt, the lack of economic and financial literacy education available in schools, and the alarming statistics about the number of Americans living paycheck-to-paycheck coupled with the need to prepare our citizens for the careers and opportunities presented by rapid technological advancements motivated them to take action.

Will and Cary believe that each of us can become the CEO of our own lives with access to education and resources, and have dedicated themselves to focusing on programs which they hope will have a positive long-term impact on the health of the nation.

Meet Will and Cary


Will Singleton manages Singleton Properties LLC (aka Singleton Ranches), which is engaged in the land and cattle business. He was involved in the computer industry for many years, primarily as a software engineer. In addition to the Singleton Foundation for Financial Literacy and Entrepreneurship, he is active in the support of various educational and health-related organizations.

Cary Singleton has had careers in designing and building homes, marketing, manufacturing, and business leadership. She was previously active on boards of local and state organizations in Arizona, Oregon and California relating to housing (Habitat for Humanity & National Homebuilders Association), mentoring (Big Brothers/Big Sisters, Tucson Children’s Museum, Paxis/Peacebuilders Violence Prevention) and various arts organizations.

The Singleton Foundation is a 501 (c)(3) family operating foundation.